OI Shampoo Direct moisturizes and promotes the wellbeing

moisturizes and promotes the wellbeing of scalp and hair

reduces hair loss improving hair density

but deeply cleanses the scalp protecting it from the aggression of free radicals

 The Purifying family in enriched with dandelion phytoceuticals

It gives strength and body to fine and stressed hair with a revitalizing cosmetic effect

OI Shampoo Direct moisturizes and promotes the wellbeingMilky smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and long lasting perfume. Roucou oil is full of beta carotene and antioxidants; it strengthens hair and protects against the effects of aging and environmental damage.