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Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else BUS109000 They explain the basics ofSteve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting edge business strategies and examining the dark side of a data driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world